The 3 Cs – Cabeza, Corazón y Coraje in Spanish or head, heart and courage in English — is a futurospective activity for building a competitive plan based on logical, emotional and determination perspectives.

Running the activity

  1. Ask people to brainstorm and add notes to the first area:
    • Cabeza: What are the evidences, the facts and data to help our logical decision-making decision process?
  2. Ask people to brainstorm and add notes to the second area:
    • Corazon: Logic cannot be completed without emotion, so what are the sentiments and emotional things we should consider?
  3. Ask people to discuss and add notes to the third area:
    • Courage: For building an audacious and competitive plan, what are our courageous actions and attitudes?
  4. Group conversation
  5. Plan the next steps


Logic (head) and emotions (heart) are two compelling and complementary thought processes to drive decisions. You should not rely on only one of those for decision-making, especially as a group. The best group decisions have great balance between the head and the heart.

“Courage starts with showing up and letting ourselves be seen.” —Brené Brown

For building an audacious and competitive plan, you must bring a courageous perspective to complement the head and the heart.

This activity was inspired in a 2022 interview from the tennis player Carlos Alcaraz. At the time, the 19-year-old Spanish tennis player was
talking about a memorable triumph before the number one in the world, the Serb Novak Djokovic. According to Alcaraz, his grandfather had taught him the 3Cs — Cabeza, Corazon y Coraje—to achieve greater results.

“Alcaraz acaba con Djokovic con «cabeza, corazón y cojones»” this was the news headlines at the time. I have translated cojones to courage, which I felt was more appropriate and accurate.

Remote-team advice: This activity works well for remote teams. Use a remote board of your choice.

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